This week on Talk Learn Connect, Writer Yvonne Reddin asks Digital Marketing Consultant and Trainer Jill Lush of Lush Marketing, to share some TLC
Can you share a summary of your career to where you are currently?
I studied Business and Marketing in DCU and loved the marketing subjects. I knew that I eventually wanted to work in the marketing area. I also completed the Graduate programme in AIB and thought I’d stay there for six months but left seventeen years later!
I worked for my final five years in Group Marketing and found my love of working with businesses as I worked in the Business propositions area. I was involved in the development of the business website for AIB and the AIB Startup Academy in conjunction with the Irish Times.
"When I left AIB in 2017, I started studying my PostGrad in Digital Marketing with the Digital Marketing Institute. That same year, I had my little girl"
I was juggling study, starting a new business and being a mum to a newborn.
I am currently working with small and medium businesses, mentoring and training this sector in marketing. I also provide marketing strategy and marketing outsourcing services.
What do you consider when developing marketing strategies and training for SME’s?
Definitely their target customer
Their brand values
Their strengths and weaknesses
A situation analysis